We announce the launch of Firerose, a new studio initiative aimed at delivering tailored game development solutions for operators seeking more control over their brand identity.

Firerose is built to move beyond traditional supplier-driven content models, enabling operators to create games that align closely with their own vision and market expertise. Through the studio, partners can combine RubyPlay’s existing game catalogue with advanced technology and creative support, resulting in experiences that are distinctive to their brand.

As competition intensifies across the iGaming sector, the demand for customised and branded content continues to grow. Firerose is designed to address this need by offering a scalable approach to content creation, helping operators strengthen their positioning and deepen player engagement.